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ELENA™ - ELEGANT FLORAL SUMMER MIDI DRESS

$219.95 NZD

$109.95 NZD

Save 50%

Free Shipping with NZ Post
30-Day Money-Back Guarantee
Trusted by 14.000+ NZ Women
Colour Pink (Almost Sold Out)
Size S

Only 2 left in stock

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ANNIVERSARY SALE: Due to the high order volume, our stock is very limited. If you are still able to press the 'Add to Cart' button, there's still some stock left!

The dress that feels like the best kind of summer day — light, free, and completely effortless.
There is a particular kind of morning where the wardrobe just cooperates — where one piece goes on and everything immediately feels right. The Elena™ - Elegant Floral Summer Midi Dress is that morning. A cotton blend that breathes genuinely rather than just claiming to, a loose flowing cut that moves with the body without ever clinging to it, and a midi length that covers beautifully and flows freely with every unhurried step. The kind of dress you put on for a slow morning and find yourself still wearing comfortably when the warm afternoon stretches into evening — because nothing about it has asked you to stop.
  • Breathes Genuinely — A cotton blend that keeps air moving against your skin through warm mornings and long summer days so you feel as fresh at hour six as you did when you first put it on.
  • Flows Without Clinging — A loose generous cut that drapes softly over the body without gripping anywhere it should not — free, comfortable, and flattering from every angle all day long.
  • Skims and Covers — A relaxed silhouette that sits loosely over the tummy and hips without defining them — so you feel completely at ease in your body and completely at ease in the day.
  • Moves With You — Lightweight fabric that shifts and flows naturally with every step so the dress feels alive and effortless rather than worn and endured through a full warm day.
  • On and Done — A complete considered look the moment you put it on — no second piece, no second-guessing, just dressed and out the door feeling genuinely, quietly lovely.

At Helen & Judy Wellington, customer satisfaction is our priority. That's why we keep you constantly updated on the status of your order and always offer free shipping. We use the reliable delivery services of NZ Post.

Not quite right? No problem! You can exchange or return it within 30 days, but please note that some exceptions apply. To learn more, read here.

At Helen & Judy Wellington, your peace of mind comes first. That’s why we offer 100% secure credit card payments. Shop with complete confidence.

Our Customers Tell It Better Than We Do

More than 3761+ reviews

I am really happy with the pieces I ordered. The designs are beautiful, comfortable, and easy to wear, and they look exactly like they did online.

The quality feels excellent, the fit is comfortable, and I love how versatile each piece is. I have already enjoyed wearing them several times, and I will definitely be checking out more styles from this store in the future.

I needed a little help with my order, and customer service replied much faster than I expected. They sorted out my issue without any hassle and made the whole experience feel easy and straightforward. My order arrived in perfect condition and I will definitely order from this store again.

Customer service was friendly and helpful when I reached out with a small question about my order. The pieces are lovely and have such an elegant, timeless appearance that makes them easy to style. The item I ordered matched the photos perfectly, both in colour and overall look. It also fits beautifully into my existing wardrobe, and I can already see myself wearing it regularly.

The sizing was absolutely perfect, and my order arrived just in time for the wedding I needed it for. The quality is excellent, and the fabric feels comfortable enough to wear throughout the entire day. Everything looked exactly as I had hoped. Overall, I am very happy with my purchase, and I have already recommended this store to my sister so she can have a look too.

I had some doubts about ordering online because it can be difficult to judge the quality from photos, but this product exceeded my expectations. The item arrived exactly as I had hoped, the fabric feels soft, and the fit is very comfortable. The whole shopping experience was smooth and enjoyable. I am genuinely happy with my purchase and would happily recommend this store to others as well.

When I placed my order, I was not completely sure what to expect, but I was pleasantly surprised when it arrived. I have already received several compliments, which was lovely. The fabric feels lightweight and breathable, making it comfortable to wear all day. The fit is perfect, the quality is excellent, and this piece quickly became one of my favourite items in my wardrobe to wear.

20 years of Helen & Judy — Our Way of Saying Thank You.

Twenty years ago, Helen & Judy began as a little store in Wellington, with a love for beautiful clothes and a simple belief: what you wear should make you feel good, and feel like you.

Over the years, we've had the privilege of dressing thousands of women. We've seen styles change, watched Wellington change, and grown a little older ourselves. But what we believe about clothing hasn't changed much at all.

Helen has always believed the best clothes don't change who you are — they simply make you feel a little more like yourself. Judy made sure that feeling stayed at the heart of everything we chose for the store.

And somehow, twenty years have passed. We wouldn't be here without the women who came back, told their friends, and made our little store part of their lives.

So we couldn't let this milestone pass quietly. So we couldn't let this milestone pass quietly. That's why we're celebrating with our Anniversary Sale, with discounts of up to 70% off — and even more savings with our extra discounts.

EXTRA DISCOUNTS
Buy 2 items → Extra 10% off
Buy 3 items → Extra 15% off
Buy 4 items → Extra 20% off

Discounts are automatically applied at checkout.

Love,
Helen & Judy

Frequently Asked Questions

Do you offer free shipping?

Yes, we offer free shipping on all orders. Once your order is confirmed, you'll receive an email with your order number so you can track it!

Can I return items if I don't like them?

Items can be returned within 30 calendar days of receipt.

  • Return shipping costs are the responsibility of the buyer.
  • Approved refunds will be credited to the original payment method used.
How can I track my order?

We'll do our best to ship your order as soon as possible. Once your order has shipped, you'll receive an email with the tracking code!

What payment methods do you accept?

We accept all major credit cards, as well as Shop Pay, Google Pay, and Apple Pay, to ensure fast and secure payment. Available payment options will also be shown at checkout.

Is my payment information safe?

Yes, all transactions are processed through secure, encrypted payment systems. This ensures a safe and protected shopping experience.

How can I contact customer support?

If you have any questions or need assistance, our customer support team is here to help. You can contact us by email and we'll get back to you as soon as possible.
info@helenandjudy.nz

Our contact details, opening hours, and estimated response times are listed at the bottom of our website.